Technical details are not the point here.

The Author is a CEO in the Bayer Machine.  We are talking about fuel for private jets.  Bayer owns Monsanto.  A global company decides how we should live?  I'm not liking it.  I do not care about hearing 'this is the way it is.'  Money is in charge of the authors brain and I do not have to like it.

Air travel needs to go away as much as possible.  Capitalism has produced a world of excess where humanity is forgotten.  Pyramids of money with the social and financial inequities pyramids of money brings through entitled economic drones makes us all slaves in service to our own destruction. 

A student of Jevon's paradox should see a great flaw.  If you do not restrict consumption at the same time you improve efficiency then you are ignorant if you think you improve anything.  This is not an article about running ambulances on bio-fuels.  This is about flying private jets.  The kind of jets that fly the Kardashians, or the author of this article.  The kind of private jet that flies 150 people if they pay enough money too. 

An article about fueling ambulances would be a different kind of article.  Bayer masters of the universe drones are incapable of reining themselves in or writing the other kind of article.  Masters of the universe should not be controlling the narrative.  This article was in service to BAU and not change.

It there are great men who should choose the direction of the humanity.  Entitled supervisors and the inheritors of privilege should not be the deciders.  They should be different kind of men.

* I don't accept the great man hypothesis.  Change comes from contradictions in material conditions resolving themselves.  Great men, though they be qualified, are still men who happened to be in the right place at the right time.