[TDoS]

Shell is increasing their MEOMI  Money earned on money invested.

Generally referred to as IRR (internal rate of return). They don't use the word money because it sounds so...banker-ish. Oil men don't like being mistaken for money grubbing bankers at any level. 

Like the Heroin dealers in Lethal Weapon who always call it "the merchandise".

RE

Hadn't thought about it that way but....yeah....seems reasonable

[RE]

It's standard Orwellian "Newspeak".  Substitution of more benign or positive sounding phrases for unappealing labels.  Like calling anti-abortion advocates "pro-life."

RE